Through the Ages
The atomic age following WWII spawned nostalgia for the good old days – and Cracker Barrel played right into this trend. When Kraft introduced the product in 1954, a press release referred to it as “the very newest, but most old-timey, foodstuff imaginable”.
Named for the iconic fixture found in most country stores – such as Ferguson’s, where J.L. Kraft started his career – Cracker Barrel quickly caught the fancy of Canadians hungry for things past.
Over the years, Kraft has offered Cracker Barrel in wedges, squares, and oblongs to meet regional tastes – and has packaged the cheese in coloured foil to correspond with its flavour.
Cracker Barrel is the perfect compliment to crackers, pie, or casseroles, and sandwiches. Cracker Barrel remains one of the Kraft’s most recognized and trusted brands.