NOT JUST COFFEE
For the Swedes, drinking coffee isn’t really just about coffee. It’s about gathering your friends and family together for a Fika (coffee) break. It’s about quality time with the ones you love. It’s a ritual and tradition with deep roots.
And for the townsfolk in Gavle, GEVALIA isn’t just another coffee brand, it’s part of everyday life. So much so, that when GEVALIA installed catalysts on their chimneys to dampen the coffee aroma, they received countless letters from everyone in Gavle. The people who lived there couldn’t imagine the town without the rich, deep aroma of GEVALIA coffee.
DELIVERING TRADITION IN EVERY CUP
So when TASSIMO was searching for a brand of coffee to add to the TASSIMO family of T DISCs, it was about tradition and legacy of the coffee as much as it was about the high-quality taste and brew process.
And because GEVALIA had such deep roots in Sweden and holds their coffee up to the highest standards, they fit in perfectly.
The commitment TASSIMO makes to get every different coffee choice we provide absolutely perfect has preserved and upheld the tradition started over 153 years ago. When you pick up a GEVALIA T DISC, it is true to the legacy of Gavle, Sweden.
And every time you brew a GEVALIA drink with the TASSIMO brewer, it’s just like you’re taking a Fika (coffee) break with your fellow coffee lovers all the way over in Sweden.