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Behind The Barcode

A STORY OF INNOVATION

Our journey takes us to Banbury, UK, where a group of passionate coffee lovers are constantly striving to make the perfect cup even more perfect.

STRIVING FOR PERFECTION

The team behind TASSIMO There are a lot of passionate coffee-loving experts who spend their days developing new ideas, innovations, and recipes for the TASSIMO brewer. In Banbury, England, they work at one of the largest coffee innovation centres to continuously enhance the coffee experience, from achieving the perfect roast to delivering the frothiest foam.

WHY IS VARIETY IMPORTANT?

When creating the TASSIMO brewer, they wanted to come up with something different. And the unparalleled variety of beverage types is really what sets the TASSIMO brewer apart from all other brewers.

Since every person has different and unique tastes, the true innovation that TASSIMO provides is offering a perfect cup for everyone’s distinct and personal preference. Being a single-serve home brewer with extensive beverage choice is like having the full café experience in your own kitchen. It’s like there’s a barista inside your brewer! Just touch a button and the TASSIMO brewer does the rest.

HOW YOUR BEVERAGES HAVE CHANGED THIS YEAR

The team in the TASSIMO innovation group is constantly looking for more beverage types to satisfy every taste

Recently, they were able to improve the way foam is created in the TASSIMO brewer. By optimizing the recipe, consumers now get more frothy deliciousness on their cappuccinos, lattes, and hot chocolates than ever before.

STRIVING FOR PERFECTION

  • It started years ago. Taking the art of making coffee and combining it with a desire to master a wide variety of beverage types able to satisfy every palate… the idea that a brewer could cater to all tastes and styles. We’ve documented our journey in a series of videos: from choosing some of the top brands and 100% Arabica beans to pushing beverage variety further than we ever expected.

  • A Story of Heritage

    Staying true to 153 years

    Gävle is a small town that values the art and precision of making coffee and taking a Fika (coffee) break above all else. See how TASSIMO uses barcode technology to preserve the story that Victor Theodor Engwall started 153 years ago and why that story is so important to Sweden today.

  • A STORY OF QUALITY

    A STORY OF QUALITY

    Brewing the perfect cup is something CARTE NOIRE doesn’t take lightly. From small batch roast tests to daily tastings, learn how CARTE NOIRE makes sure everything with the CARTE NOIRE name is of the highest standards.

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