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Sensible Solution

At Kraft, our goal is to offer you a broad range of product choices across the many different types of food we sell. The Sensible Solution program is designed to make it easier for you to find the "better-for-you" products. Just look for the Sensible Solution flag on the front of Kraft products. When you see the flag, you'll know that the product met specific, "better-for-you" nutrition criteria, on a per serving basis, for each different type of product.

Sensible Solution

Sensible Solution

You'll find the Sensible Solution flag on many of your favourite products, including:

Desserts
Peanut Butter
Beverages 		Salad Dressings
Cookies & Crackers
Cheese & Dairy 		Mayonnaise & Miracle Whip
Convenient Meal Products

Developed by Kraft's nutrition experts, the nutrition criteria are derived from Canada's Food Guide to Healthy Eating, Nutrition Recommendations for Canadians, and the Food and Drug Regulations.

Products carrying the flag can qualify in one of two ways*:

Sensible Solution

1. By providing beneficial nutrients such as protein, calcium or fibre/whole grain at nutritionally meaningful levels, or delivering a functional benefit, such as hydration, while staying within specific limits on calories, fat (including saturated and trans fat), sodium and sugar;

OR

2. By meeting specifications for "reduced," "low" or "free" in calories, fat, saturated fat, sugar or sodium.

Inside the flag, you'll find specific nutrition information about that product.

*We may modify specific criteria in our guidelines based on scientific developments, regulatory guidance, industry-adopted guidelines, or our own internal re-evaluation. At least every 6 months, we will post a notice on this page of any change we decide to adopt, and the impact of the change on products that may bear the Sensible Solution flag. Check this website regularly to be sure you have the latest criteria applicable to our Sensible Solution program.

<i>Sensible Solution</i>