Welcome to the home of the Tangy Zip!

Miracle Whip Dressing is loved because of its unique tangy taste and the creaminess it brings to sandwiches, salads and dips. Read on to find out “What’s New”, Product Information, some delicious Recipe ideas and to learn a little about the history of Miracle Whip.

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Product Information

Miracle Whip has 64% less fat than mayonnaise, and is also low in saturated fat and free of trans fat which can help you and your family in maintaining a healthier lifestyle.

BELIEVE IT … All the great flavour and 64% less fat than mayonnaise!

Creamy and Calorie Wise

Creamy and Calorie-Wise… You Can Have it All!
Add the delicious TANGY ZIP of Miracle Whip Dressing to all your favourite dips and sandwiches and do it with fewer calories!

Miracle Whip Calorie-Wise dressing has 0 g trans fat, is low in saturated fat and has 83% less fat than mayonnaise! Calorie-Wise Miracle Whip also has 25% less calories than regular Miracle Whip!

You’ll love the convenience of our 532mL Miracle Whip Easy Squeeze bottle

You’ll love our New 532 mL bottle with All-Out Squeeze Technology!
Why mess around scraping the bottom of the jar for that last little bit of tasty dressing when you can just squeeze it out with ease?

Miracle Whip has turned upside down. With a simple squeeze of this handy upside-down plastic bottle, sandwich preparation is quicker, easier and more convenient.

You don't even have to reach for a knife - the easy-spread cap makes spreading simpler than ever before.

This squeeze format is available in 532mL for Regular and Calorie-Wise Miracle Whip.

Your Favourite Miracle Whip Dressings are available in Regular, Calorie-Wise and Fat Free formats.   Jar sizes include 250 ml, 475 ml, 950 ml, 1.5 L. Miracle Whip is also available at your grocery store in 532 mL squeeze format.

History

From its birth in the 1930s to its place in kitchen refrigerators today, Kraft Miracle Whip Dressing has remained one of the most recognized dressing brands to consumers around the world.

In 1933, the Kraft name had been well-established as a brand name distributor of mayonnaise, yet sales were slipping badly as a result of the Depression. Soon, Kraft developed a dressing better than any other, that possessed a texture comparable to mayonnaise and at a lower price.

This revelation sported the same name as the machine that created it -- Kraft Miracle Whip Dressing. First introduced at the 1933 Century of Progress Chicago World's Fair, Kraft Miracle Whip soon launched one of the biggest food advertising campaigns to ever grace the U.S. media -- from print to TV. And this initial effort led to 22 weeks of almost non-stop advertising, including a weekly two hour radio show.

At the end of this introductory period, Kraft Miracle Whip was outselling all other brands of dressing and mayonnaise... Kraft Miracle Whip Dressing had become a favourite of generations.