Start your day with a warm "Bear Hug"!
For some of us, the time between breakfast and lunch is the longest we'll go during the day without eating. Kraft Peanut Butter melted on warm toast (a Kraft Peanut Butter Bear "hug") is an easy and delightful breakfast that provides a great jumpstart to the morning!
How do we make Canada's favourite Peanut Butter?
To get Kraft Peanut Butter's delicious peanutty taste we buy high quality peanuts, put them through 3 different quality checks and roast them to perfection to bring out their best roasted flavour! After they pass through Kraft’s special milling process, the mixture is placed in our recognizable jar and sealed with Kraft’s foil flavour seal for an unbeatably rich smooth peanut butter taste.
Did you know …
Peanuts aren’t actually nuts at all. They’re legumes, like beans and peas, and grow underground.
The average Canadian consumes nearly 3 kilograms of peanuts and peanut butter per year.
Peanut butter is popular! 4 out of 10 consumers say peanut butter is one of their favourite foods.
Although a 100,000 year old fossilized peanut was found in China, Canadians had longer to wait for their favourite roasted peanutty taste. Kraft Peanut Butter was introduced to Canada in 1960.
In 1962 Kraft Peanut Butter took the number one position in the Canadian peanut butter market, becoming Canada’s most popular brand.
In 2010 Kraft Peanut Butter marks 50 great years in the Canadian market place. To celebrate, Smooth and Crunchy will be travelling across Canada, sharing hugs, to generate even more support for Canadian Food Banks.
To fight hunger across Canada, Kraft Peanut Butter created the Spread the Feeling campaign! By collecting hugs at live events or online, Kraft donates 1 jar of 500g Kraft Peanut Butter to a local food bank. Click on the link to learn more.
