Kraft Miracle Whip

Welcome to the home of the Tangy Zip!
Miracle Whip Dressing is loved because of its unique tangy taste and the creaminess it brings to sandwiches, salads and dips. Read on to find out “What’s New”, Product Information, some delicious Recipe ideas and to learn a little about the history of Miracle Whip.

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Product Information
Recipe Ideas
History

Product Information

With 64% less fat than mayonnaise and natural ingredients including eggs, Miracle Whip will give your family great tasting sandwiches, salads and dips.  Miracle Whip is also low in saturated fat and free of trans fatty acid which can help you and your family in maintaining a healthy lifestyle.

BELIEVE IT...All the great flavour and 64% less fat than mayonnaise!

Creamy and Calorie Wise Add the delicious tangy zip of Miracle Whip Dressing to all your favourite dips and sandwiches and do it with fewer calories. Miracle Whip Calorie-Wise Dressing has 0 g trans fat, is low in saturated fat, and has 83% less fat than mayonnaise.        You’ll love the convenience of our 532mL Miracle Whip Easy Squeeze bottle Available in Regular and Calorie-Wise. Why mess around scraping the bottom of the jar for that last little bit of tasty dressing when you can just squeeze it out with ease? Miracle Whip has turned upside down. With a simple squeeze of this handy upside-down plastic bottle, sandwich preparation is quicker, easier and more convenient. You don't even have to reach for a knife - the easy-spread cap makes spreading simpler than ever before.

Your Favourite Miracle Whip Dressings are available in Regular, Calorie-Wise and Fat Free formats. Jar sizes include 250 ml, 475 ml, 950 ml, 1.5 L. Miracle Whip is also available at your grocery store in 532 mL squeeze format.

Recipes

Miracle Whip tastes great when used in a dip, on a sandwich, in a salad or when added to your favourite recipes. Click here for some delicious recipe ideas from the kraftcanada.com recipe search.

Hot Artichoke-Parmesan Dip
Artichoke-and-Pepper Parm Dip
Baked Cheesy Broccoli Dip
Perfectly Grilled Panini
Bistro Ham and Cheese Sandwich
Hearty Turkey Sandwich

Leap from sandwiches and salads to delectable hot and cold dips! Do even more for your taste buds with Miracle Whip Dressing. Now, you can add kick to mouth-watering hot and cold dips, ready in minutes. It’s so easy, you’ll be proud to say it’s homemade!  Click here to see how to add kick to your dip with Miracle Whip.

History

From its birth in the 1930s to its place in kitchen refrigerators today, Kraft Miracle Whip Dressing has remained one of the most recognized and preferred dressing brands to consumers around the world.

In 1933, the Kraft name had been well-established as a brand name distributor of mayonnaise, yet sales were slipping badly as a result of the Depression. Soon, Kraft developed a dressing better than any other, that possessed a texture comparable to mayonnaise and at a lower price.

This revelation sported the same name as the machine that created it -- Kraft Miracle Whip Dressing. First introduced at the 1933 Century of Progress Chicago World's Fair, Kraft Miracle Whip soon launched one of the biggest food advertising campaigns to ever grace the media -- from print to TV. And this initial effort led to 22 weeks of almost non-stop advertising, including a weekly two hour radio show.

At the end of this introductory period, Kraft Miracle Whip was outselling all other brands of dressing and mayonnaise ... Kraft Miracle Whip Dressing has become a favourite of generations.

Miracle Whip. It's the Zip.