Kraft employs more than 7100 people in Canada

Kraft in Canada

Kraft is an innovation leader in the Canadian marketplace. Consumer satisfaction through innovation is a critical component of the Kraft strategy in Canada. Every year, Kraft invests significant resources to understand consumer attitudes and behaviours pertaining to food and eating.

With these insights, the Company focuses on delivering value added and innovative meal/snack solutions to time-starved consumers. Through such industry-leading vehicles as the Kraft Consumer Response Centre, www.kraftcanada.com, and the What's Cooking magazine, recipes, meal solutions and nutrition information is accessible to consumers every day.

Kraft Canada Inc, a division of Kraft North America Commercial of Northfield, Illinois, is headquartered in Toronto, Ontario and is the country's leading marketer of food products and services.

With solid roots in Canada, Kraft's heritage can be traced back to two of the country's most successful food entrepreneurs: J.L. Kraft and W. M. Christie.

Kraft manufactures and markets many of the favourite foods and beverages that are the mainstay of Canadian kitchens. In fact, almost 99% of Canadians are Kraft consumers having purchased a Kraft product within the past year, and an average of 21.9 million Canadians enjoy at least one Kraft product each month.

In Canada, Kraft is present in over 50 categories with more than 100 leading brands, including: Kraft Cheeses; Philadelphia Cream Cheese; Cheez Whiz Spread; Handi-Snacks combos; KD Mac&Cheese; Miracle Whip Salad Dressing; Post Cereals; Maxwell House and Nabob Coffees; Delissio Pizza; Kool-Aid Beverages; Jell-O Desserts; Baker's Chocolate; Toblerone and Milka Chocolate; Christie Chunks Ahoy!, Oreo, Fudgee-O and Chips Ahoy Cookies; Peek Freans and Dad's Biscuits; Ritz and Premium Plus Crackers; and Crispers and Bits & Bites Snacks. Kraft also has a large foodservice business in Canada.