Welcome to the home of the Tangy Zip!

Miracle Whip Dressing is loved because of its unique tangy taste and the creaminess it brings to sandwiches, salads and dips. Read on to find out “What’s New”, Product Information, some delicious Recipe ideas and to learn a little about the history of Miracle Whip.

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What's New

All-Out Squeeze!

Check out our new Miracle Whip squeeze bottle! The new bottle design, with side curves provides a better grip for squeezing and with our new, All-Out Squeeze technology, you can get more servings out of your bottle.

Now its even more convenient to add the great Tangy Zip of Miracle Whip dressing to dips, salads, and sandwiches.

Product Information

Creamy and Calorie Wise

Creamy and Calorie-Wise… You Can Have it All!
Add the delicious TANGY ZIP of Miracle Whip Dressing to all your favourite dips and sandwiches and do it with fewer calories!

Miracle Whip Calorie-Wise dressing has 0 g trans fat, is low in saturated fat and has 83% less fat than mayonnaise! Calorie-Wise Miracle Whip also has 25% less calories than regular Miracle Whip!

You’ll love the convenience of our 650mL Miracle Whip Easy Squeeze bottle

Why mess around scraping the bottom of the jar for that last little bit of tasty dressing when you can just squeeze it out with ease?

With a simple squeeze of this handy upside-down plastic bottle, sandwich preparation is quicker, easier and more convenient.

You don't even have to reach for a knife - the easy-spread cap makes spreading simple!

This squeeze format is available in 650mL for Regular and Calorie-Wise Miracle Whip.

Your Favourite Miracle Whip Dressings are available in Regular, Calorie-Wise and Fat Free formats.   Jar sizes include 475 ml, 890 ml, 1.5 L. Miracle Whip is also available at your grocery store in 650 mL squeeze format.

Recipes

Miracle Whip tastes great when used in a dip, on a sandwich, in a salad or when added to your favourite recipes.

Leap from sandwiches and salads to delectable hot and cold dips! Do even more for your taste buds with Miracle Whip Dressing. Now, you can add kick to mouth-watering hot and cold dips, ready in minutes! Its so easy, you’ll be proud to say its homemade!

Dip into This!		Sandwich Central
In only minutes, add a bit of your trusted Miracle Whip and get the party started. Guests will be bowled over by the creamy textures and unique flavours of these hot & cold dips.  Recipes>>		Bring flavour to the table by adding Miracle Whip Dressing! A sandwich just isn't a sandwich without the TANGY ZIP of Miracle Whip! Sandwiches>>

History

From its birth in the 1930s to its place in kitchen refrigerators today, Kraft Miracle Whip Dressing has remained one of the most recognized dressing brands to consumers around the world.

In 1933, the Kraft name had been well-established as a brand name distributor of mayonnaise, yet sales were slipping badly as a result of the Depression. Soon, Kraft developed a dressing better than any other, that possessed a texture comparable to mayonnaise and at a lower price.

This revelation sported the same name as the machine that created it -- Kraft Miracle Whip Dressing. First introduced at the 1933 Century of Progress Chicago World's Fair, Kraft Miracle Whip soon launched one of the biggest food advertising campaigns to ever grace the U.S. media -- from print to TV. And this initial effort led to 22 weeks of almost non-stop advertising, including a weekly two hour radio show.

At the end of this introductory period, Kraft Miracle Whip was outselling all other brands of dressing and mayonnaise... Kraft Miracle Whip Dressing had become a favourite of generations.