BRING broccoli and broth to boil in medium saucepan on medium-high heat. Stir in rice; cover. Remove from heat. Let stand 5 min. Stir in Cheez Whiz; cover. Let stand 5 min. Stir until Cheez Whiz is completely melted. Spoon into microwaveable serving bowl; cover with plastic wrap. Refrigerate up to 24 hours.

MEANWHILE, melt butter in small skillet on medium heat. Add cracker crumbs; cook 2 to 3 min. or until golden brown, stirring frequently. Cool completely. Stir in Parmesan cheese. Spoon into resealable plastic bag; seal bag. Store at room temperature up to 24 hours.

VENT plastic wrap covering broccoli mixture. Microwave on HIGH 5 to 6 min. or until heated through; stir. Sprinkle with cracker crumb mixture. Microwave, uncovered, an additional 2 to 3 min. or until heated through.