PREHEAT oven to 350°F. Beat cake mix with eggs, orange juice and oil with electric mixer on medium speed until well blended. Pour into greased 13x9-inch baking pan.
MIX brown sugar and cinnamon in a medium bowl. Stir in cereal and fruit; sprinkle evenly over batter.
BAKE 30 minutes or until toothpick inserted in centre comes out clean. Cool completely on wire rack.