HEAT oven to 400°F.
PLACE chicken, top-sides down, on cutting board. Top each with 2 Tbsp. cheese and 1 Tbsp. salsa; roll up, starting at one of the short ends.
EMPTY coating mix into pie plate. Moisten chicken with water. Add chicken, 1 roll-up at a time, to coating mix; roll to evenly coat all sides with coating mix. Place, seam-sides down, in foil-lined 8-inch square baking dish. Discard remaining coating mix.
BAKE 30 to 35 min. or until chicken is done (170°F), topping chicken with remaining salsa and cheese the last 5 min.