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Thank you for taking the time to respond to this survey. It should take you approximately 10 minutes to complete and will help us provide you with more relevant content from Kraft What’s Cooking.

Your information will be collected, used and processed in accordance with our privacy promise.

We will start with some general demographic information:

What is your date of birth?

What gender do you identify as?

How many people are in your household, including yourself?

How many children under the age of 18 are living with you in your household? (If no persons under 18 in your household, please type 0).

How many people 18 years old or older are there in your household except yourself? (If no persons 18 years old or older in your household except yourself, please type 0).

The next set of questions are related to how you search for and use recipes.

In general, how do you normally search for recipes? (Select all that apply)

Over the past 4 weeks, how often, if at all, have you looked for a recipe online? This might include a recipe website, social media site, smart device app etc.? (Select one only)

Thinking about recipes, for which types of dishes are you most likely to search for a recipe to help with meal planning? (Select all that apply)

Thinking about holidays and entertaining, for which occasions are you most likely to search for a recipe to help with meal planning?
(Select all that apply)

Which of the following recipe websites, if any, have you visited to find recipes in the past 3 months?
(Select all that apply)

From above, which is your favourite/ most often visited recipe website?

What kind of device do you typically use to browse recipes?

The next set of questions are related to how you prepare your meals and things you consider:

Which of the following diet or nutrition plans, if any, do you follow?
(Select all that apply)

What is your favourite cuisine?
(Select all that apply)

What is your favourite cooking method?
(Select all that apply)

These last two questions are specific to the Kraft What’s Cooking

Thinking specficially about the Kraft What’s Cooking emails, how much you like or dislike the various components of these emails:

Top Picks

Daily recipe suggestions

Weekend recipe suggestions

Themed recipes

Recipe Tips

Holiday/Special Occassion recipes

Which, if any, Kraft What’s Cooking social channels are you subscribed to?

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